In anticipation of his upcoming conference presentation, Listening Down the Value Chain: Using Text-based Predictive Models to Find New Opportunities for B-to-B Business, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Michael Dessauer, Data Scientist at The Dow Chemical Company, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our market listening modeling efforts focus on two types of predictions: consumer sentiment relative to our current value propositions and consumer needs to validate / identify future technology focus areas. Q: How
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