In anticipation of her upcoming conference presentation, Redefining Analytics for Marketing, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Jennifer Bertero, VP, Business Analytics at CA Technologies, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our analytics work has been focused mostly on the magic triangle of sales, marketing and customer success. We’ve been working on helping to improve customer experience with the customer team. We’ve helped to prioritize sales efforts on opportunities and accounts that are most
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