Wise Practitioner – Predictive Analytics Interview Series: Jennifer Bertero at CA Technologies

 In anticipation of her upcoming conference presentation, Redefining Analytics for Marketing, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Jennifer Bertero, VP, Business Analytics at CA Technologies, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: