In anticipation of his upcoming conference presentation, Macy’s Advanced Analytics in Customer Centric Strategies at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Daqing Zhao, Director, Advanced Analytics at Macy’s, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Macy’s has 150 years of history and is an iconic brand in retail, providing superior omni channel shopping experience for our customers through stores and online channels. Macy’s makes extensive efforts to protect customer privacy and identity information. In order to
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