Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
BizML: Bridging the Gap Between Data Science and Business
  Eric Siegel, author of The AI Playbook, was...
The AI Hype Cycle Is Distracting Companies
 Originally published in Harvard Business Review. Machine learning has...
HR Analytics: Measuring Acquisition, Retention & Satisfaction
 Your firm is growing rapidly, and to maintain pace,...
To Avoid Wasting Money on Artificial Intelligence, Business Leaders Need More AI Acumen
 Originally published in Analytics Magazine, July 19, 2023. Business...
SHARE THIS:

7 years ago
Wise Practitioner – Predictive Analytics Interview Series: Afsheen Alam at Allstate Insurance

 In anticipation of her upcoming conference presentation, Our Success with Agile Analytics at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Afsheen Alam, Program Manager Marketing Analytics and Big Data at Allstate Insurance, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Insurance quoting and binding behavior. Q: How does predictive analytics deliver value at your organization – what is one specific way in which it actively drives decisions or operations? A: Lead management, Direct Mail marketing, Digital Marketing channels. Q: What surprising discovery

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.

Comments are closed.