data science
Originally published in The Markup, April 23, 2020. While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in “pseudoscience.” Last week, Facebook CEO Mark Zuckerberg wrote a post pledging to combat misinformation about COVID-19 circulating on Facebook. “We’ve taken down hundreds of thousands of pieces of misinformation related to
Originally published in Medium, April 28, 2020 The landscape is evolving quickly. Machine Learning will transition to a commonplace part of every Software Engineer’s toolkit. In every field we get specialized roles in the early days, replaced...
Originally published in KDNuggets, April, 2020. Many AI models rely on historical data to make predictions on future behavior. So, what happens when consumer behavior across the planet makes a 180 degree flip? Companies are quickly seeing...
By: Dr. Jennifer Lewis Priestley, Executive Director of Analytics and Data Science Institute, Kennesaw State University and Dr. Robert McGrath, Chair of Health Management and Policy,
University of New Hampshire
This is part 4 of a 5-part series on university/corporate partnerships in analytics and data science. In addition to this article, Dr. Priestley will also present on this topic at Predictive Analytics World for Business in Las...
By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
The performance of prediction models can be judged using a variety of methods and metrics. Some years ago, I was challenged to arrive at a set of rules that would provide both the analyst and marketer guidance...
Originally published in University of Chicago News, March 11, 2020 OI, Computer Science scholars collaborate on program to read cuneiform tablets. Twenty-five centuries ago, the “paperwork” of Persia’s Achaemenid Empire was recorded on clay tablets—tens of thousands...
Originally pubished in Medium, Sept 17, 2019. What do we want to optimize for? Most of the businesses fail to answer this simple question. Every business problem is a little different, and it should be optimized differently....
By: Dr. Jennifer Lewis Priestley, Executive Director of Analytics and Data Science Institute, Kennesaw State University and Dr. Robert McGrath, Chair of Health Management and Policy,
University of New Hampshire
In addition to this article, Dr. Priestley will also present on this topic at Predictive Analytics World for Business in Las Vegas, May 31-June 4, 2020. For details about her session, “How Leading Enterprises Leverage Universities to...
By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
While I have spent most of my career exploring and leveraging data science, and its associated rigorous analytics, only in the past decade or so have so many managers accepted the obvious- that data driven decision making...
By: Dr. Jennifer Lewis Priestley, Executive Director of Analytics and Data Science Institute, Kennesaw State University and Dr. Robert McGrath, Chair of Health Management and Policy,
University of New Hampshire
In addition to this article, Dr. Priestley will also present on this topic at Predictive Analytics World for Business in Las Vegas, May 31-June 4, 2020. For details about her session, “How Leading Enterprises Leverage Universities to...
