By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
While I have spent most of my career exploring and leveraging data science, and its associated rigorous analytics, only in the past decade or so have so many managers accepted the obvious- that data driven decision making far surpasses the old seat-of-the-pants approach. The sophisticated warehouses, the acceptance of cloud computing, and the huge availability of data have all contributed to this new way of thinking. Read the following incredible thought that appeared in Forbes magazine. “The amount of data we produce every day is truly mind-boggling. There are 2.5 quintillion bytes of data created each day at
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