Three recent books offer managers expert perspectives on the increasing power and importance of analytics. U.S. President Barack Obama’s 2012 campaign owed much of its success to quantitative analysis, with staffers able to identify, for example, which people would likely be swayed to vote for him after receiving a flyer, phone call or home visit,
In the past, big data discussions centered mostly on storage and organization followed by debates on the best way to do analysis in real-time or otherwise. This year the buzz centers on predictive analytics. Of, course we’ve...
Department store conglomerate Target Brands Inc. knows when its female customers are pregnant long before they start buying cribs. Google Inc. was able to track the H1N1 flu in real-time using Internet search queries when the government...
Was 2013 the Year of Talent Analytics? I think it’s safe to say that “2013 was the year of talent analytics”. Global discussions about talent analytics, as a concept, have certainly been great for our brand,...
Listen to the Podcast Here HR departments routinely collect information about their employees. But what happens when they use predictive analytics to predict if someone might leave the company – and that someone is you? Eric Siegel,...
You’ll find much banter in the data science ecosystem these days about all the skill-sets required to effectively function as a data scientist. Some have gone so far as to label the perfect melange of experience and...
Standard predictive analytics does not directly address what is the greatest challenge faced by marketing and healthcare: Across large numbers of individuals, deciding who to treat in a certain way. Yes, you heard me correctly. Predictive analytics...
According to a new market report “Predictive Analytics Market (Customer intelligence, Decision support systems, Data mining and management, Performance management, Fraud and security intelligence, Risk management, Financial intelligence, Operations and Campaign management) – Global Industry Analysis, Size,...
The business/data analyst role is evolving into a new role due in part to the new technology of big data. The data scientist role has emerged because of the increase in breadth and depth of data being...
The rapidly rising term “Data Scientist” caught up with “Statistician” and surpassed “Data Miner” on Google Trends. However, Statistics remains a lot more popular than “Data Science”, which begs the question: What do Data Scientists do? Clearly,...
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