For months, women’s fashion retailer Sway struggled to lure customers to its newly launched website by blasting them with sporadic emails. “It was pretty sad,” said Cheyanne Sequoyia-Mackay, Sway’s marketing manager. “Only about 20% of our customers were opening the emails.” That all changed when Sway turned to Retention Science’s predictive analytics software in March.
Traditionally, when you ask kids what they want to be when they grow up, inevitably they will mention something exciting and glamorous. They’ll say something like an astronaut, an NFL quarterback, a rapper, a doctor or a...
Predictive modeling offers the key to understanding which healthcare services most affect utilization, readmissions, and payment, and how to tackle the outliers. These analytics are within the grasp of any healthcare system. Somewhere out there, a hospital...
Predictive analytics make it possible for consumer goods companies to forecast customer behavior, potential risks, product associations and demand, and has usually been considered to be only for those that have a specialized approach to identify anomalies....
Experts believe our collection of Big Data will double every two years until 2020. Much of those digital artifacts come from people like you and me as we “Like” things on Facebook, buy books over the web, post...
However, the seventh installment of the company’s Property & Casualty Claim Officer Survey indicates that use of these technologies is on the rise. Despite many months of commentary indicating the value of predictive analytics in claims, the...
The 1 million-member National Association of Realtors launched a new predictive analytics department today with the rehire of industry veteran Todd Carpenter. NAR first hired Carpenter to manage its online and social media presence in February 2009. In April...
Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today. James Taylor will present on these research results at Predictive Analytics World...
WASHINGTON—For Michael Wood, who recently retired from his position as executive director of the Recovery Accountability and Transparency Board (RATB), success of his team’s analytics work has been a difficult thing to measure. The RATB was created...
I am in the process of gathering survey data for the TDWI Predictive Analytics Best Practices Report. Right now, I’m in the data analysis phase. It turns out (not surprisingly) that one of the biggest barriers to...
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