$50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes of improving marketing’s impact on the business. This commitment reflects a belief that big data and advanced analytics can transform business. While, at times, the promise has fallen short
The potential of “big data” has been receiving tremendous attention lately, and not just on HBR’s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps too many meetings...
Anne Robinson is the Director of Supply Chain Strategy and Analytics for Verizon Wireless and the President-Elect of INFORMS, the Institute for Operations Research and the Management Sciences. Before joining Verizon, she worked for Cisco, most recently...
Operations research is a very analytics-intensive profession. Has that always been known in the industry? Not really. People looking for analytics resources don’t necessarily associate that with operations research. We, the society, decided to take a more...
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