Some of the key figures responsible for the digital strategy behind President Barack Obama’s successful 2012 campaign are taking their battle plans to the private sector. Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, will take on the newly created role of chief executive for Blue State Digital, a WPP-owned consultancy. He
The art of putting Big Data to practical use is still young, but it’s already more pervasive than you probably realize, says a new book. FORTUNE — Early last year, you might recall, Target found itself at...
At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago, CMO Lisa Agona...
For years, savvy shoppers have turned to the newspaper to find the best deals at the local grocery store. But new technologies are taking a bite out of the printed coupons, and a Kirkland company by the...
1). The Future of Predictive Analytics Is Here Now Over the past 10 years, advanced analytics grew exponentially to become one of the hottest topics in business technology. A look at Google Trends reveals an over 300...
Anne Robinson, president of INFORMS, has a message for analytics professionals: “Go for it.” INFORMS, formally known as the Institute for Operations Research and the Management Sciences, will be there to lend a hand, Robinson told me...
The traditional balance of business power has shifted. Today, the advantage rests – literally, through mobile devices – in the buyer’s hands. Disrupting the Balance Consumers worldwide are getting more for their money. Because they can easily...
Forrester Wave report urges SAP, IBM and eight other vendors to come up with advanced analytics software that’s less daunting to business users. There were few surprises in the rankings in a “Forrester Wave: Big Data Predictive...
$50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes of improving marketing’s impact on the business. This commitment reflects a...
The potential of “big data” has been receiving tremendous attention lately, and not just on HBR’s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps too many meetings...
