Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel, John Wiley & Sons, RRP£18.99/$28 The jacket for Eric Siegel’s Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie, or Die, contains a description of the “omnipresent science” of predictive analytics as affecting “everyone, every day. Although
In light of recent revelations of wholesale spying on American citizens by the National Security Agency (NSA), significant media attention has focused not only on how much data is being collected and under what authority it was...
What if “electronic health records” could become “electronic health oracles” – not just recording the past, but helping to predict and influence the future? Thanks to a proliferation of data, “electronic health oracles” are well on their...
A week after November’s United States presidential election and Nate Silver was everywhere. Already an established member of the American political commentariat via his blog FiveThirtyEight.com, Silver’s name went into the stratosphere after he correctly predicted the...
The National Security Agency probably isn’t spying on you. It’s just measuring you for risk, according to two experts on the science of predictive analytics and data mining. The NSA’s Prism program, it has now been revealed,...
Today, data is BIG: It disrupts, defines, and determines a spate of outcomes, from elections to medical treatments. Data “embodies a priceless collection of experience from which to learn,” according to Siegel. “Every medical procedure, credit application,...
Analytics and big data are becoming business imperatives. One big element that separates them from unstructured data pools or BI drill-down reports is that analytics can be used to “tell a story,” typically with visualizations. The...
The travel company cuts costs, improves pricing accuracy and speeds page loads. Travel booking and comparison shopping web site Orbitz Worldwide is making a case for hiring staff with math skills. With a statistical analysis, its hotels...
In our world of rising costs and shrinking funds, a rising number of colleges are in real financial trouble. Institutes are deep in debt as they’ve borrowed heavily to fix aging infrastructure, keep up with competitors and...
In the future, doctors will be better able to help us ward off illnesses by analyzing information buried in medical records. That effort will be greatly enhanced by the ability to access electronic medical records in...
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