Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today. James Taylor will present on these research results at Predictive Analytics World San Francisco Jim Ericson and James Taylor presented the results of Decision Management Solutions’ cloud predictive analytics survey
WASHINGTON—For Michael Wood, who recently retired from his position as executive director of the Recovery Accountability and Transparency Board (RATB), success of his team’s analytics work has been a difficult thing to measure. The RATB was created...
I am in the process of gathering survey data for the TDWI Predictive Analytics Best Practices Report. Right now, I’m in the data analysis phase. It turns out (not surprisingly) that one of the biggest barriers to...
A controversial new Army plan would predict which soldiers might kill themselves, potentially enabling military to provide mental health counseling and other services to treat troubled troops. Even as thousands of U.S. servicemembers were dying in Iraq...
Predictive Analytics Is Red Hot Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics...
Rexer Analytics has been conducting regular polls of data miners and analytics professionals on their software choices since 2007, and the results of the 2013 Rexer Analytics Data Miner Survey were presented at last month’s Predictive...
Michael Berry is taking a stand against the big data hype. More data, said the analytics director for travel website TripAdvisor, doesn’t always mean better business results. Case in point: big data and predictive analytics. “Many predictive...
The technology-customer centricity-profitability linkage emerges Every year Gartner comes out with a fascinating graph detailing the “hype cycle” of scores of new technologies, plotting them on a time curve that traces them through various stages, starting...
MailChimp’s chief data scientist has a unique way of explaining data science to the masses. If you know a little Excel, you’re ready to learn. What’s the best way to teach data science to people who lack...
