See also the very-similarly entitled prior article the Predictive Analytics Times executive editor Eric Siegel, “The Greatest Power of Big Data: Predictive Analytics.“ There’s hardly an article, news story, webinar, or whitepaper these days that talks about Big Data that doesn’t also talk about predictive analytics. In fact, I contribute to that body of work
When you turn on the lights, turn up the air conditioning or plug in an electric vehicle, it generates data. As the push for smarter infrastructure puts pressure on energy professionals to innovate their business models, they...
A deep understanding of customer behavior and what makes them “tick” is key to good marketing. Understanding purchasing behavior allows retailers to optimize their marketing campaigns, improve customer experiences, and enhance retention and loyalty. Recent studies have...
A survey of North American insurance professionals reveals widespread use of predictive analytics in the property/casualty insurance industry, with as many as 82 percent responding that they use predictive modeling in one or more lines. Earnix, a...
The Obama campaign’s Daniel Porter will be presenting on his work with uplift modeling at PAW San Francisco (March 2014) and PAW Chicago (June 2014). Watch the interview with the Obama campaign’s Daniel Porter. How uplift modeling...
As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex. While there is no “Businesses Are From Mars, Customers Are From Venus” book to simplify everything,...
The economic changes of the past five years have had a major impact on the collections industry. Collectors traditionally viewed customers in black-and-white classifications of having either “good credit” or “bad credit.” As the economy declined, the...
Companies that want to effectively manage their supply chain must invest in business intelligence (BI) software, according to a recent Aberdeen Group survey of supply chain professionals. Survey respondents reported the main issues that drive BI initiatives...
The Big Data market is on the verge of a new era, with information becoming more accessible through a combination of self-service capabilities and advanced visualization features. Edd Dumbill, the vice president of strategy for Silicon Valley...
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