As the 2016 U.S. presidential election nears, it’s becoming increasingly clear that the profound effects of data on marketing to consumers are hardly limited to business and industry. Ever since President Obama’s data-driven re-election campaign swept him back into office (and made a celebrity of data cruncher Nate Silver in the process), data has become
No longer relegated to the realm of big business, predictive analytics is taking its place in the toolboxes of many smaller companies. The power to crunch numbers and inform strategic decisions can be an important asset, especially...
There might well be some value in the data that is often discarded, so why not keep it? Tools like Hadoop enable businesses to access and generate value from all of their data, so it would be...
Hospitals are under pressure to cut costs and to restore patients to good health without readmissions. Predictive analytics can help, but providers need a solid plan for using their data. In 2014, Cleveland Clinic wanted to get...
Talent management is one of the biggest challenges field service leaders face. Hiring and retaining the right employees, managing an aging workforce and training workers on emerging technologies are big tasks for any manager. But with predictive...
Wells Fargo uses predictive analytics to hire employees better able to meet its performance requirements and fit into its corporate culture. “Since its initial launch three years ago, the predictive analytics driven talent assessment solution has been...
How Talent Analytics™ helped a large financial services firm save more than $4 million a year “Employee churn can be massively expensive, and incremental improvements will give big results.” — Greta Roberts, co-founder and CEO of Talent...
Data mining expert lays out some useful tools and techniques from sentiment analysis to topic modeling and natural language processing There’s a proliferation of unstructured data on the Internet and coming into customer call centres. But manually...
What if your online social self could be used to predict whether or not you would be a good fit for a job, sparing job seekers and companies valuable time and money? What if your current job...
She was there to help mitigate the disaster that was Healthcare.gov. Now Mina Hsiang is trying to help government “extend democracy” with data — and she says the “easy stuff” can bring in the lion’s share of...
