How can you use big data? Let’s break down that definition of big data shared above to uncover a few of the different ways your business can use big data: Improve customer relations. The more you know about your customers, the better able you’ll be to serve them. AT&T, for example, improved customer satisfaction by
Strahan Wilson, CFO at sandwich chain EAT, explains how predictive analytics has helped him keep the shelves stocked, the customers happy and the shops fully staffed during peak periods. Historically, predictive analysis has been the preserve of...
Far and away, the industry that pops up the most in discussions of big data is health care. It’s not surprising, if you think about it. Lots of disparate sources of data, much of it unstructured. An...
Asymmetric approaches to improving government transparency and accountability. U.S. politics is a frustrating maze. We sense sinister forces at work to gain undue influence and advantage within it but it’s so very hard to find and expose....
The primary goal of an organization’s clinical & business intelligence strategy is to improve outcomes while adapting to new care models. Data alone is like crude oil – the value is tied to its potential. In the...
Data scientists and chief data officers are the hot hire these days, and government agencies at all levels are working to get more out of their rapidly growing troves of data. Determining how to approach all that...
As the 2016 U.S. presidential election nears, it’s becoming increasingly clear that the profound effects of data on marketing to consumers are hardly limited to business and industry. Ever since President Obama’s data-driven re-election campaign swept him...
No longer relegated to the realm of big business, predictive analytics is taking its place in the toolboxes of many smaller companies. The power to crunch numbers and inform strategic decisions can be an important asset, especially...
There might well be some value in the data that is often discarded, so why not keep it? Tools like Hadoop enable businesses to access and generate value from all of their data, so it would be...
Hospitals are under pressure to cut costs and to restore patients to good health without readmissions. Predictive analytics can help, but providers need a solid plan for using their data. In 2014, Cleveland Clinic wanted to get...
