At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago, CMO Lisa Agona determined it was time to apply predictive analytics to the company’s marketing efforts. “We had been talking about
For years, savvy shoppers have turned to the newspaper to find the best deals at the local grocery store. But new technologies are taking a bite out of the printed coupons, and a Kirkland company by the...
1). The Future of Predictive Analytics Is Here Now Over the past 10 years, advanced analytics grew exponentially to become one of the hottest topics in business technology. A look at Google Trends reveals an over 300...
Anne Robinson, president of INFORMS, has a message for analytics professionals: “Go for it.” INFORMS, formally known as the Institute for Operations Research and the Management Sciences, will be there to lend a hand, Robinson told me...
The traditional balance of business power has shifted. Today, the advantage rests – literally, through mobile devices – in the buyer’s hands. Disrupting the Balance Consumers worldwide are getting more for their money. Because they can easily...
Forrester Wave report urges SAP, IBM and eight other vendors to come up with advanced analytics software that’s less daunting to business users. There were few surprises in the rankings in a “Forrester Wave: Big Data Predictive...
$50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes of improving marketing’s impact on the business. This commitment reflects a...
The potential of “big data” has been receiving tremendous attention lately, and not just on HBR’s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps too many meetings...
Anne Robinson is the Director of Supply Chain Strategy and Analytics for Verizon Wireless and the President-Elect of INFORMS, the Institute for Operations Research and the Management Sciences. Before joining Verizon, she worked for Cisco, most recently...
Operations research is a very analytics-intensive profession. Has that always been known in the industry? Not really. People looking for analytics resources don’t necessarily associate that with operations research. We, the society, decided to take a more...
