Text analytics can reveal even more about customers Move over, Big Data. Here comes Big Text. Or, as it’s more commonly known, “text analytics.” Or, sometimes, “text mining.” Essentially, it’s the analysis of all the unstructured data a bank absorbs through email; social media posts; call center notes and transcripts; surveys and feedback forms—any information
Many data centers are finding it hard to keep pace with the demands growing information sets are putting on them Hospital datacenters are being overwhelmed by the ongoing data explosion. Pushed to acquire, analyze, secure and deliver...
Use code: PATIMES15 for 15% of a two-day Conference pass. Despite challenges such as a lack of standardization of data, the health care industry is taking steps to give doctors insight on how to improve patient...
Use Code PATIMES15 for 15% off a two day pass or combo pass. (Excludes workshops & All Access) One of the most popular tools in data science today is the open-source programming language R. Simply put, R...
June was an exciting month for Apache Spark. At Hadoop Summit San Jose, it was a frequent topic of conversation, as well as the subject of many session presentations. On June 15, IBM announced plans to make a massive...
No matter how quickly technology progresses and businesses experience the subsequent benefits, people are usually looking ahead to the next big thing. The same can be said of big data. Once organizations began compiling massive amounts of...
Anyone looking to run a successful business cannot ignore demographics. Once your target audience has been established, it behooves marketers to determine your core customer’s age, gender, race and income level. While it’s important to retain existing...
As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge – or as some have put it, a crisis – has developed. There just aren’t enough people with the required...
Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Smart selling fueled by predictive analytics will jump 77% among high performing sales organizations in the next 12 – 18 months....
Use code: PATIMES15 for 15% of a two-day Conference pass. Find out what’s a barrier to entry for healthcare marketing analytics, as well as what these institutions are hoping to learn and gain from big data. Operating...
