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Industry News

Cloud Predictive Analytics Most Used To Gain Customer Insight

 Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today. James Taylor will present on these research results at Predictive Analytics World San Francisco Jim Ericson and James Taylor presented the results of Decision Management Solutions’ cloud predictive analytics survey

Government Data Chiefs Find Varied Measures for Analytics Value

 WASHINGTON—For Michael Wood, who recently retired from his position as executive director of the Recovery Accountability and Transparency Board (RATB), success of his team’s analytics work has been a difficult thing to measure. The RATB was created...

Deathtrap: Overlearning in Predictive Analytics

 I am in the process of gathering survey data for the TDWI Predictive Analytics Best Practices Report.  Right now, I’m in the data analysis phase.  It turns out (not surprisingly) that one of the biggest barriers to...

Army explores predicting suicides as way to prevent them

 A controversial new Army plan would predict which soldiers might kill themselves, potentially enabling military to provide mental health counseling and other services to treat troubled troops. Even as thousands of U.S. servicemembers were dying in Iraq...

Limited role for big data seen in developing predictive models

 Many analytics professionals have high hopes for big data, but speakers at the Predictive Analytics World conference struck a decidedly cautious tone when discussing the concept as it relates to building predictive models. “To me, big data...

Intro To Predictive Analytics Reading List

 Predictive Analytics Is Red Hot Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics...

R usage skyrocketing: Rexer poll

  Rexer Analytics has been conducting regular polls of data miners and analytics professionals on their software choices since 2007, and the results of the 2013 Rexer Analytics Data Miner Survey were presented at last month’s Predictive...

Big data and predictive analytics: When is enough data enough?

 Michael Berry is taking a stand against the big data hype. More data, said the analytics director for travel website TripAdvisor, doesn’t always mean better business results. Case in point: big data and predictive analytics. “Many predictive...

It’s starting to come together

  The technology-customer centricity-profitability linkage emerges Every year Gartner comes out with a fascinating graph detailing the “hype cycle” of scores of new technologies, plotting them on a time curve that traces them through various stages, starting...

Big Data, ‘Breaking Bad’ And Orange Juice

 MailChimp’s chief data scientist has a unique way of explaining data science to the masses. If you know a little Excel, you’re ready to learn. What’s the best way to teach data science to people who lack...

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