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4 years ago
Wise Practitioner – Predictive Analytics Interview Series: Thomas Schleicher at National Consumer Panel

 In anticipation of his upcoming conference presentation, Combining Inferential Statistics with Predictive Modeling to Evaluate Changes in Your Business, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Thomas Schleicher, Sr. Director, Measurement Science at National Consumer Panel, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our models predict a number of behaviors and outcomes, including attrition, compliance and the number of recruits needed to replenish households lost through churn. We also used predictive analytics in combination with test-control comparisons

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