In anticipation of his upcoming conference presentation, Combining Inferential Statistics with Predictive Modeling to Evaluate Changes in Your Business, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Thomas Schleicher, Sr. Director, Measurement Science at National Consumer Panel, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our models predict a number of behaviors and outcomes, including attrition, compliance and the number of recruits needed to replenish households lost through churn. We also used predictive analytics in combination with test-control comparisons
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