In anticipation of her upcoming conference presentation, Predictive Analytics for Different Business Types: Optimize All the Funnels, at Predictive Analytics World New York, October 23-27, 2016, we asked Meina Zhou, Data Scientist at Bitly, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: My marketing qualified lead scoring model helps to identify high-quality leads. My churn prediction model helps to identify the current customers that have the highest probability to churn. My upsell prediction model helps to identify the best customers to upsell.
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