Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
BizML: Bridging the Gap Between Data Science and Business
  Eric Siegel, author of The AI Playbook, was...
The AI Hype Cycle Is Distracting Companies
 Originally published in Harvard Business Review. Machine learning has...
HR Analytics: Measuring Acquisition, Retention & Satisfaction
 Your firm is growing rapidly, and to maintain pace,...
To Avoid Wasting Money on Artificial Intelligence, Business Leaders Need More AI Acumen
 Originally published in Analytics Magazine, July 19, 2023. Business...

Predictive Analytics

How The New York Times Uses Machine Learning To Make Its Paywall Smarter

 Originally published in NYT Open, Aug 10, 2022.   The New York Times launched its paywall in March 2011, beginning its journey as a subscription-first news and lifestyle service. Since its inception, this “metered” access service has been designed so that nonsubscribers can read a fixed number of articles every month before encountering a paywall; this

Ten Mistakes to Avoid When Creating a Recommendation System

 Originally published in Medium.com, July 27, 2022.  We’ve been long working on improving the user experience in UGC products with machine learning. Here are our ten key lessons of implementing recommendation systems in business to build a...

Supercharging A/B Testing at Uber

 Originally published in Uber Engineering, July 21, 2022. Introduction “Immensely laborious calculations on inferior data may increase the yield from 95 to 100 percent. A gain of 5 percent, of perhaps a small total. A competent overhauling...

Machine Learning for Snapchat Ad Ranking

 Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time.  These are selected from millions of ads in our inventory at any...

Is Data Scientist Still the Sexiest Job of the 21st Century?

 Originally published in Harvard Business Review, July 15, 2022.  Ten years ago we published the article “Data Scientist: Sexiest Job of the 21st Century.” Most casual readers probably remember only the “sexiest” modifier — a comment on their...

Could Machine Learning Fuel a Reproducibility Crisis in Science?

 Originally published in Nature, July 26, 2022.   ‘Data leakage’ threatens the reliability of machine-learning use across disciplines, researchers warn. From biomedicine to political sciences, researchers increasingly use machine learning as a tool to make predictions on the...

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

 Originally published in AdWeek, Aug 1, 2022. The brand is one of the first to rely on OpenAI’s Dall-E 2 art generator. Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity...

Podcast: Four Things the Machine Learning Industry Must Learn from Self-Driving Cars

    Welcome to the next episode of The Machine Learning Times Executive Editor Eric Siegel’s podcast, The Doctor Data Show. Click here for all episodes and links to listen on your preferred platform. Four Things the Machine Learning Industry...

Artificial General Intelligence Is Not as Imminent as You Might Think

 Originally published in Scientific American, June 6, 2022.   A close look reveals that the newest systems, including DeepMind’s much-hyped Gato, are still stymied by the same old problems.   To the average person, it must seem as if...

A Refresher on Continuous Versus Discrete Input Variables

 How many times have I heard that the most critical element in predictive analytics is the data? Don’t misunderstand what I am saying. Method counts as well. But if there is a choice between better data or...

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