Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS

Predictive Analytics

The Evolving State of Retail Analytics in CRM

 The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the retailer had a loyalty card program which essentially was the data capture mechanism. Certainly, much has been written about the tremendous value of loyalty programs and

Wise Practitioner – Predictive Workforce Analytics Interview Series: Feyzi Bagirov at 592 LLC and Harrisburg University of Science and Technology

 In anticipation of his upcoming Predictive Analytics World for Workforce conference presentation, Enhancing the Quality of Predictive Modeling on College Enrollment, we interviewed Feyzi Bagirov, Chief Business Officer at 592 LLC and Analytics Instructor at Harrisburg University of Science and...

Wise Practitioner – Predictive Analytics Interview Series: Craig Soules at Natero

 In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few questions about his...

Sound Data Science: Avoiding the Most Pernicious Prediction Pitfall

  In this excerpt from the updated edition of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Edition, I show that, although data science and predictive analytics’ explosive popularity...

Wise Practitioner – Predictive Analytics Interview Series: Ashish Bansal and John Schlerf from Capital One

 In anticipation of their upcoming conference co-presentation, The Quest for Labeled Data:  Integrating Human Steps, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Ashish Bansal, Senior Director, Data Science and John Schlerf, Data Scientist...

Wise Practitioner – Predictive Analytics Interview Series: Kristina Pototska at TriggMine

 In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her...

Predictive Analytics vs. Prescriptive Analytics

 We have all heard and seen the diagrams that relate to the evolution of analytics within the marketplace. Listed below is one such diagram which is probably familiar to most of you The above diagram represents this...

Contextual Experience Innovation

  The perceived status of the consumer experience enhancement industry from an innovation practitioner’s vantage point is that it...

Are Random Variables a Fact of Life in Predictive Models?

 In some of the more recent literature, discussion has ensued about the use of pure random or noise variables that end up as key variables in predictive models. In our big data environment with millions of records...

How Predictive Analytics Can Fuel Innovation for Manufacturing

 Industry leaders like to use the term “culture” to demonstrate the uniqueness of a business and to point out how, while products may be superficially imitated, can never be replicated by competitors because of this “culture” thing....

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