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Predictive Analytics

Data Science for Marketing Optimization – Case Studies from Airbnb, Lyft, DoorDash

 Originally published in Blogboard Journal, Jan 7, 2021. In this article we’ll look at several case studies of data science being used to optimize marketing efforts at companies like Lyft, Airbnb, Netflix, Doordash, Wolt, Rovio Entertainment. In the first quarter of 2019, Airbnb spent $367 million on sales and marketing. When you think about this

Machine Learning’s Missing Link: Business Leadership

  Machine learning. Your team needs it, your boss demands it, and your career loves it. After all, LinkedIn places it as one of the top few “Skills Companies Need Most” and as the very top emerging...

Guidebook to the Future of Data Science: How to Navigate the Increasingly Symbiotic Dynamic Between Executives and Universities

 Book Review of Closing the Analytics Talent Gap: An Executive’s Guide to Working with Universitiesby Dr. Jennifer Priestley and Dr. Robert McGrath (CRC Press 2021, part of the Data Analytics Applications series, edited by Jay Liebowitz). We...

Worried About Your Firm’s AI Ethics? These Startups Are Here to Help.

 Originally published in MIT Technology Review, Jan 15, 2021. A growing ecosystem of “responsible AI” ventures promise to help organizations monitor and fix their AI models. Rumman Chowdhury’s job used to involve a lot of translation. As...

How Facebook is Using AI to Improve Photo Descriptions for People Who Are Blind or Visually Impaired

 Originally published in [email protected], Jan 19, 2021. When Facebook users scroll through their News Feed, they find all kinds of content — articles, friends’ comments, event invitations, and of course, photos. Most people are able to instantly...

Guilty or Not Guilty: Weight of Evidence

 You have been invited to serve as a juror in a criminal related case. After hearing testimony, the presiding judge offers a summary of the proceeding. “Evaluate the evidence,” he declares. Whether it was an eyewitness account,...

Machine Learning is Going Real-Time

 Originally published in Chip Huyen, Dec 27, 2020. After talking to machine learning and infrastructure engineers at major Internet companies across the US, Europe, and China, I noticed two groups of companies. One group has made significant...

Supporting Content Decision Makers With Machine Learning

 Originally published in The Netflix Tech Blog, Dec 10, 2020. Netflix is pioneering content creation at an unprecedented scale. Our catalog of thousands of films and series caters to 195M+ members in over 190 countries who span...

Hateful Memes Challenge Winners

 Originally published in Facebook AI, Dec 11, 2020. AI has made progress in detecting hate speech, but important and difficult technical challenges remain. Back in May 2020, Facebook AI partnered with Getty Images and DrivenData to launch...

How Machine Learning Works for Social Good

  Originally published in KDnuggets, Nov 2020. This article is based on a transcript from Eric Siegel’s Machine Learning for Everyone (on Coursera). View the video version of this specific article Just as businesses tap the value...

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