Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
AI Success Depends On How You Choose This One Number
 Originally published in Forbes, March 25, 2024. To do...
Elon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why That’s Hype
 Originally published in Forbes, April 10, 2024 When OpenAI’s...
Survey: Machine Learning Projects Still Routinely Fail to Deploy
 Originally published in KDnuggets. Eric Siegel highlights the chronic...
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...

Analytics

The Evolving State of Retail Analytics in CRM

 The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the retailer had a loyalty card program which essentially was the data capture mechanism. Certainly, much has been written about the tremendous value of loyalty programs and

Wise Practitioner – Predictive Analytics Interview Series: Craig Soules at Natero

 In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few questions about his...

Wise Practitioner – Predictive Analytics Interview Series: Ashish Bansal and John Schlerf from Capital One

 In anticipation of their upcoming conference co-presentation, The Quest for Labeled Data:  Integrating Human Steps, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Ashish Bansal, Senior Director, Data Science and John Schlerf, Data Scientist...

Wise Practitioner – Predictive Analytics Interview Series: Kristina Pototska at TriggMine

 In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her...

Wise Practitioner – Predictive Analytics Interview Series: Frédérick Guillot at The Co-operators General Insurance Company

 In anticipation of his upcoming conference presentation, Defining Optimal Segmentation Territories – 10 Years of Research at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Frédérick Guillot, Senior Manager, Research and Innovation at The Co-operators...

Predictive Analytics vs. Prescriptive Analytics

 We have all heard and seen the diagrams that relate to the evolution of analytics within the marketplace. Listed below is one such diagram which is probably familiar to most of you The above diagram represents this...

Data Story Telling: Bringing Life to Your Data

 There is no doubt that a successful Data Scientist must be proficient in programming, modeling, and data munging (extracting, cleaning, and feature engineering data).  However, there is another key skill that is often overlooked:  the ability to...

Using Analytics to Explain the Presidential Debates

 The three presidential debates during the 2016 election year were of historical importance. This election campaign is likely to shape the political discourse for the country by unprecedented proportions. The stakes are high and candidates unique. For the...

Managing Shifting Priorities in Exploratory Data Science Projects

 After working with a client’s data for over three weeks with no real progress, you finally hit upon a real breakthrough. You’ve been searching for insights that will help identify which customers are most likely to turn...

Breaking into Analytics: 5 “Musts” for your Career Transition

 In our data-rich society, corporations of all types and sizes recognize the importance of utilizing information to understand their past and shape their future. Many organizations, however, ultimately fail to reap the powerful benefits of analytics as...

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