By: Richard Boire, Senior Vice President, Environics Analytics
The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the retailer had a loyalty card program which essentially was the data capture mechanism. Certainly, much has been written about the tremendous value of loyalty programs and
In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few questions about his...
In anticipation of their upcoming conference co-presentation, The Quest for Labeled Data: Integrating Human Steps, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Ashish Bansal, Senior Director, Data Science and John Schlerf, Data Scientist...
In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her...
In anticipation of his upcoming conference presentation, Defining Optimal Segmentation Territories – 10 Years of Research at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Frédérick Guillot, Senior Manager, Research and Innovation at The Co-operators...
By: Richard Boire, Senior Vice President, Environics Analytics
We have all heard and seen the diagrams that relate to the evolution of analytics within the marketplace. Listed below is one such diagram which is probably familiar to most of you The above diagram represents this...
By: LeAnna Kent, Data Scientist, Elder Research
There is no doubt that a successful Data Scientist must be proficient in programming, modeling, and data munging (extracting, cleaning, and feature engineering data). However, there is another key skill that is often overlooked: the ability to...
By: Mohamed Chaouchi and Anasse Bari
The three presidential debates during the 2016 election year were of historical importance. This election campaign is likely to shape the political discourse for the country by unprecedented proportions. The stakes are high and candidates unique. For the...
By: Andy Janaitis, Software Engineer and Scrum Master, Elder Research
After working with a client’s data for over three weeks with no real progress, you finally hit upon a real breakthrough. You’ve been searching for insights that will help identify which customers are most likely to turn...
By: Piyanka Jain, Author, Behind Every Good Decision
President and CEO, Aryng
In our data-rich society, corporations of all types and sizes recognize the importance of utilizing information to understand their past and shape their future. Many organizations, however, ultimately fail to reap the powerful benefits of analytics as...
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