Machine Learning Times
Machine Learning Times

9 months ago
Segmentation and RFM Analysis in the World of Wine and Spirits

 Segmentation is a hot word these days, and it should be. No matter your business, one direct way to increase revenue is better communication with sales prospects. And better communication is a direct result of the granularity afforded by segmentation. In Enolytics’ home-base industry of wine, we’ve seen revenue results skyrocket six times greater than average when email campaigns are prepared with “pre-marketing” segmentation, using simple parameters like “These customers haven’t bought wine from us since September,” plus “In the past, these customers spent more than $250 per order,” plus “These customers prefer Sauvignon Blanc.” That is just

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.

Comments are closed.