By: Cathy Huyghe, Co-Founder and CEO and Ron Scott, CTO,
Enolytics LLC
Segmentation is a hot word these days, and it should be. No matter your business, one direct way to increase revenue is better communication with sales prospects. And better communication is a direct result of the granularity afforded by segmentation. In Enolytics’ home-base industry of wine, we’ve seen revenue results skyrocket six times greater than
