Machine Learning Times
Machine Learning Times
BizML: Bridging the Gap Between Data Science and Business
  Eric Siegel, author of The AI Playbook, was...
The AI Hype Cycle Is Distracting Companies
 Originally published in Harvard Business Review. Machine learning has...
HR Analytics: Measuring Acquisition, Retention & Satisfaction
 Your firm is growing rapidly, and to maintain pace,...
To Avoid Wasting Money on Artificial Intelligence, Business Leaders Need More AI Acumen
 Originally published in Analytics Magazine, July 19, 2023. Business...

2 months ago
How Machine Learning Can Improve the Customer Experience

 Originally published in Harvard Business Review, March 24, 2023. Machine learning is a promising technology for improving the customer experience. Why? It’s simple: because it can predict customer behaviors. Prediction as a capability is the Holy Grail for foreseeing each customer need and personalizing products and services accordingly. From the consumer’s perspective, when ML’s ethical pitfalls are avoided, prediction can be the ultimate antidote to the information overload that we all face every day. By deploying ML to predict which content is most relevant for each individual, customers can receive better recommendations, less junk mail, very little inbox spam, and

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