In anticipation of their upcoming conference presentation at Predictive Analytics World Boston, "Shaping Sales Strategy with Predictive Analytics," we asked Philip O'Brien - MIS and Portfolio Manager and Tom Kern – Risk Modeling Analyst at Paychex - a few questions about their work in predictive analytics...
In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, "How Predictive Analytics Can Drive Marketing Strategy," we asked Vikash Singh, Director, Marketing Analytics at AutoNation, a few questions about his work in predictive analytics....
Who benefits by predicting your behavior? Organizations do—companies, government agencies, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time...
In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, How Much Are You Worth? – Calculating Customer Lifetime Value," we asked Brett Cohen, Senior Business Intelligence Analyst at AOL, a few...
The recent leaks about the NSA's use data mining and predictive analytics has certainly raised awareness of our field and has resulted in hours of discussions with family, relatives, friends and reporters about what predictive analytics can...
Mining data to extract useful and enduring patterns remains a skill arguably more art than science. Pressure enhances the appeal of early apparent results, but it is all too easy to fool oneself. How can one resist...
Every retailer wishes to have the right product at the right place at the right time. In order to achieve this there is a lot of thought put into inventory management, allocation, and replenishment processes. Most retailers...
Big data is the big buzz word in the world of analytics today. According to google trends, shown in the figure, searches for "big data" have been growing exponentially since 2010 though perhaps is beginning to level...
Predictive analytics is a hot topic. It has certainly created quite a buzz recently. In fact, a quick look at Google Trends reveals that there has been an over 300% spike in worldwide searches for predictive analytics...
Predictive Analytics is one of the hottest careers on the tech scene these days and with good reason: data is being collected in ever greater amounts, and this data, it turns out, is useful for improving decisions...
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