By: Eric Siegel, Founder, Predictive Analytics World
Technology: complex and alienating, or promising and fascinating? I’ve seen plenty of people roll their eyes and give all sorts of reasons they don’t pay much attention to predictive analytics, the increasingly common technology that makes predictions about what each of us will do—from buying, thriving, and donating, to stealing and crashing your car. Here are 5 reasons to go ahead and ignore this prognostic power… or not—you may choose to pay close attention after all. 1. Predictive computers don’t affect me.Not true. You are predicted every day by companies, government, law-enforcement, hospitals, and universities. Their computers say,
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