Machine Learning Times
Machine Learning Times
BizML: Bridging the Gap Between Data Science and Business
  Eric Siegel, author of The AI Playbook, was...
The AI Hype Cycle Is Distracting Companies
 Originally published in Harvard Business Review. Machine learning has...
HR Analytics: Measuring Acquisition, Retention & Satisfaction
 Your firm is growing rapidly, and to maintain pace,...
To Avoid Wasting Money on Artificial Intelligence, Business Leaders Need More AI Acumen
 Originally published in Analytics Magazine, July 19, 2023. Business...

10 years ago
Wise Practitioner – Predictive Analytics Interview Series: Vikash Singh

 In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Predictive Analytics Can Drive Marketing Strategy,” we asked Vikash Singh, Director, Marketing Analytics at AutoNation, a few questions about his work in predictive analytics. Q:   In your work with predictive analytics, what behavior do your models predict (e.g., attrition, response, fraud, etc.)? A:  Primarily we use predictive analysis for our direct and email marketing campaigns to target customers based on their historical purchase behavior and other attributes. We are also looking into using predictive analytics to get more insight into our customers’ behavior on

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