Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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11 years ago
Wise Practitioner – Predictive Analytics Interview Series: Vikash Singh

 In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Predictive Analytics Can Drive Marketing Strategy,” we asked Vikash Singh, Director, Marketing Analytics at AutoNation, a few questions about his work in predictive analytics. Q:   In your work with predictive analytics, what behavior do your models predict (e.g., attrition, response, fraud, etc.)? A:  Primarily we use predictive analysis for our direct and email marketing campaigns to target customers based on their historical purchase behavior and other attributes. We are also looking into using predictive analytics to get more insight into our customers’ behavior on

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