Machine Learning Times
Machine Learning Times

7 years ago
Wise Practitioner – Predictive Analytics Interview Series: Vikash Singh

 In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Predictive Analytics Can Drive Marketing Strategy,” we asked Vikash Singh, Director, Marketing Analytics at AutoNation, a few questions about his work in predictive analytics. Q:   In your work with predictive analytics, what behavior do your models predict (e.g., attrition, response, fraud, etc.)? A:  Primarily we use predictive analysis for our direct and email marketing campaigns to target customers based on their historical purchase behavior and other attributes. We are also looking into using predictive analytics to get more insight into our customers’ behavior on the web.

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade


Existing Users Log In
New User Registration
*Required field

Comments are closed.

Pin It on Pinterest

Share This