Machine Learning Times
Machine Learning Times
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...

11 years ago
Wise Practitioner – Predictive Analytics Interview Series: Vikash Singh

 In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Predictive Analytics Can Drive Marketing Strategy,” we asked Vikash Singh, Director, Marketing Analytics at AutoNation, a few questions about his work in predictive analytics. Q:   In your work with predictive analytics, what behavior do your models predict (e.g., attrition, response, fraud, etc.)? A:  Primarily we use predictive analysis for our direct and email marketing campaigns to target customers based on their historical purchase behavior and other attributes. We are also looking into using predictive analytics to get more insight into our customers’ behavior on

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.

Comments are closed.