All the data in the world won’t increase the return on your advertising expenses by itself, but some clever ideas from a San Francisco analytics conference might. In back-to-back presentations, attendees at Predictive Analytics World heard how to cut costs and increase output in today’s lightning fast online ad networks and how to gauge return
The game of blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice president of advanced analytics for the...
You don’t have to be Nostradamus to predict that predictive analytics is going to become more and more important to digital marketers. Gartner sees an ongoing shift from analyzing historical descriptive data in aggregate to tell the...
Recently, various empirical and semi-empirical models embedded in different modeling tools have been developed and recognized for their role in predicting pharmacokinetics of drugs in humans. These models have also been used to evaluate the effects of...
The future of customer service is scary and rewarding at the same time. It’s scary because the machine will know everything about you. It’s rewarding because shopping will become much easier as the machine makes more decisions...
Three main hurdles holding back Predictive Analytics Marketplaces are a highly fragmented data mining tools market, limited support for customization, and lack of commitment. We examine how to overcome them. An earlier article on KDnuggets noted that...
This article will make you feel better. And you do need to feel better, if you are one of the many of us who practice analytics—or who must consume and rely on analytics—and find ourselves carrying tension...
Eric Siegel, PhD, founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times.com, makes the how and why of predictive analytics understandable and captivating. In addition to being the author...
In the never-ending quest for pre-qualified leads, increasing numbers of insurance companies are turning to predictive analytics to net potential customers from that great sea of people known as the general population. Popularized in the 2011 movie,...
