Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS
Prediction in the Public Sector: Why the Government Needs Predictive Analytics
 Originally published by Analytics Magazine This...
Analytics in the Brave New Customer Experience World
 Mobile marketing technology offers opportunities to...
Wise Practitioner – Predictive Analytics Interview Series: Tauseef Rahman at Mercer
 In anticipation of his upcoming conference...
Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data
 The problem of monetizing Big Data,...

data analytics

Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data

 The problem of monetizing Big Data, or improving its usefulness in decision-making, stands out in every forward-looking organization today. To solve it, as everyone knows by now, it is not enough to store or manage it. We must analyze.  Hence, the term—what else? —“Big Data Analytics” (BDA). Yet in spite of the overwhelming need...

Automation and Its Impact on Predictive Analytics – The Increasing Importance of the Hybrid-Part 3

 In my last article, I discussed the increasing impact of automation and its actual impact in creating the analytical file. As any data scientist knows, this component or stage of the data science process...

Improved Customer Marketing with Multiple Models

 Data miners employ a variety of techniques to develop robust predictive models. Often, our analysts are confronted with a dilemma. Should we construct one model to address the business objective? Or perhaps, multiple models...

Wise Practitioner – Predictive Analytics Interview Series: Leslie Barrett at Bloomberg L.P.

 In anticipation of her upcoming conference presentation, Crowd-Sourcing and Quality: How To Get The Best Out of Hand-Tagged Training Data for Machine Learning Models at Predictive Analytics World for Business New York, Oct 29-Nov...

Uncle Sam Wants Your Deep Neural Networks

   Originally published in NYTimes, June 22, 2017 SAN FRANCISCO — The Department of Homeland Security is turning to data scientists to improve screening techniques at airports. On Thursday, the department, working with Google, introduced a $1.5 million...

Uplift Modeling: Making Predictive Models Actionable

 Predictive models typically estimate the likelihood of future events, such as whether it will rain tomorrow or which customers are most likely to “churn” by cancelling their phone contract.  In the case of the...

Book Review: Weapons of Math Destruction by Cathy O’Neil

 Originally published in Analytics Magazine Book: Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O’Neil (Crown, September 2016) Book review bottom line: Definitely go read this book, despite...

Employee Life Time Value and Cost Modeling – Part 2

 The Employee Cost Curve It is simple enough to document the hard costs that make up the initial stages of employee life-cycle. This section will walk through the major cost areas, but the specifics...

Data Scientist – Best Job in America, Again

 By Gregory Piatetsky, KDnuggets Originally published in KDnuggets The popular job site Glassdoor published a list of 50 Best Jobs in America, and Data Scientist is again the no. 1 job in USA, with...

Election Analytics Falacies: “Moneyball” Doesn’t Always Win

 Originally published in CivicHall.org For the past week or so, an article titled “The Data That Turned the World Upside Down” has been following me around like a bad headcold. The article tells a...

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