Harnessing the power of predictive analytics will help agencies develop their insider threat initiatives from programs that react to an incident, to ones that prevent them. Programs within the intelligence community are more mature, while others like...
Give a marketer a sale, and you’ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a...
Many utilities are realizing that the huge amount of granular data coming at them can be leveraged to tackle their biggest challenges, such as distributed generation and engaging consumers beyond traditional power delivery. A growing number of...
Three recent books offer managers expert perspectives on the increasing power and importance of analytics. U.S. President Barack Obama’s 2012 campaign owed much of its success to quantitative analysis, with staffers able to identify, for example, which...
We ask five industry experts including heads of marketing and big data analytics to share their tips on how to get your team and organisation behind data analytics For the few stragglers who haven’t managed to be...
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