Building predictive models has come to seem like one of the more glamorous jobs in business intelligence and analytics. Successful, high-profile predictive modelers like Nate Silver, founder of the ESPN blog FiveThirtyEight, and Rayid Ghani, chief data scientist for President Obama’s 2012 re-election campaign, can achieve rock star status. But looking beneath the surface, it
Imagine that you step into a room of data scientists; the dress code is casual and the scent of strong coffee is hanging in the air. You ask the data scientists if they regularly use generalized additive...
It used to be that nobody on the internet knew that I was a dog … New KDnuggets cartoon examines the dog question in the era of Big Data. It used to be that on the Internet,...
Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority...
“We’re watching you.” This was the warning that the Chicago Police Department gave to more than 400 people on its “Heat List.” The list, an attempt to identify the people most likely to commit violent crime in...
Too many big data initiatives fail because companies, top to bottom, aren’t committed to the truth in analytics. Let me explain. In January 2015, the Economist Intelligence Unit (EIU) and Teradata (full disclosure: also my employer) released...
There has been a lot of hype around predictive analytics over the past few years, with few real-world applications worth discussing. Industries including manufacturing and logistics, retail and hospitality, financial services and telecommunications, are all beginning to...
How do you catch a crime gang that operates across 36 states, is constantly on the move, and operates by recruiting locals to carry out the dirty work while the ringleaders hide out in motels and safe...
HR technology has hit two critical tipping points this year: more than half of companies are now hosting their human resources management system on the cloud, and more than 60 percent of companies now use mobile for...
As the big data industry continues its incredible upward trajectory, a veritable flood of enlistees are wondering how they can get the training and education necessary to take a foothold in this exciting field. Many are coming...
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