New Study Reveals Potential for Increased Investment in Predictive Analytics Technology Lattice Engines today unveiled new data from a study entitled, “The Predictive Journey: 2015 Survey on Predictive Marketing Strategies,” which found that while 86% of executives experienced positive return on investment from predictive analytics technology, only 13% of companies using predictive consider themselves to
Clean data, support for stakeholders such as the emergency room, a good data warehouse infrastructure is needed. When NorthShore University Health System did an analysis of needed staffing levels, they found, to their surprise, that Tuesdays were...
Big data and analytics can make an auditor’s job easier and more effective. But the auditor must be prepared to face resistance from the organizations he or she scrutinizes — and from within. “Human beings are wired...
Harnessing the power of predictive analytics will help agencies develop their insider threat initiatives from programs that react to an incident, to ones that prevent them. Programs within the intelligence community are more mature, while others like...
Most print media companies have struggled to make money in the 21st century, but The New York Times is using predictive analytics tools to gain a competitive edge. In the middle part of the last decade, when...
As healthcare providers collect more data on patients than ever, and plan to use to predict care episodes, healthcare need to understand the ethical implications, according to experts speaking at the Predictive Analytics World Healthcare conference in...
Predictive analytics modeling requires statistical and technical prowess, but modelers shouldn’t overlook the business problem they’re trying to solve. At the oil and gas drilling company Halliburton, traditional BI is still important, but there is a growing...
Today’s job market for highly skilled employees is white hot. The workforce is quick to move from one opportunity to another, and employers are faced with high costs for recruiting and reduced inefficiencies resulting from having to...
KANSAS CITY, Mo. — At the request of his probation officer, Tyrone C. Brown came to a community auditorium here in June and sat alongside about 30 other mostly young black men with criminal records — men...
So many data scientists select an analytic technique in hopes of achieving a magical solution, but in the end, the solution simply may not even be possible due to other limiting factors. It is important for organizations...
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