Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media
PayPal is using advanced predictive data analysis to help protect its users from fraud and preserve the service’s brand. Constant evolution is the key to PayPal’s success. Scam artists continually find new ways to defraud unsuspecting people,...
The pace of change today is so great that no one can reliably predict what the workplace will look like in five years’ time. Companies are figuring out how to manage economic, technological and cultural change in...
A 21st century gold rush is under way — but it isn’t about precious metal, it’s about data. The amount of information coming from digital sources such as blogs, social media, databases, audio, and video continues to...
The hotel and hospitality sector caters to millions of travelers every day, and each one of them checks in with their own set of expectations. Meeting those expectations is the key to getting people to return, and...
Largely unnoticed by their targets, the human resources departments of large corporations are beginning to gather spy-agency-quality intelligence on their current and future employees. The hottest topic in human resources is “predictive analytics,” synthesizing a worker’s traits and...
To determine their list of the 25 Best Jobs in America for 2016, job search and salary comparison site Glassdoor culled jobs with the highest overall score across three categories: earning potential, career opportunities, and number of job...
The world of big data and data science can often seem complex or even arcane from the outside looking in. In business, a lot of people by now probably understand the basics of what Big Data analysis involves –...
Join us at the first Predictive Analytics Times Executive Breakfast of the new year. Gather at the San Francisco Marriott Marquis on Tuesday, April 5, 2016 at 8:00 AM to discover how predictive analytics works, and the...
