From HR to marketing to customer retention, big data gives organizations valuable insights into everyday factors that drive business decisions. That’s one reason, according to IDG’s 2015 Big Data and Analytics Survey, the number of organizations that implemented data-driven projects increased by 125 percent in 2015. Where is big data the most effective? It all
Could text analytics be the unsung hero of big data? Text analytics mines reams of often ephemeral, unstructured data — from a voice recording of a customer call to emails or a Tweet — for meaningful insights...
Building a quality database for talent analytics is like building a house. Having the tools, materials, and workers is absolutely essential – after all, without any of those, how will the house get built? – but even...
USE CODE PATIMES16 for 15% off Predictive Analytics World Conference pass. Imagine that you are a business analyst who works for an organization with executives, managers and colleagues who do not appreciate the power of analytics to...
As a hiring manager for data analytics positions, I often complain that there are not enough qualified resumes. Most of the resumes that do get passed on to me from recruiters quickly get filed away. Those job...
Predictive analytics is often cited as a key business driver for Big Data. It is easy to see how predictive analytics, when done right, can represent a strong competitive advantage for companies. Such as: Enabling companies to...
Much of the digital economy relies on consumers giving up data for a service. This forces businesses to use their data privacy policies to build trust. When Philip O’Brien wanted to start modeling employee churn at Paychex,...
Recently HR industry expert and father of the HR Tech conference, Bill Kutik, wrote about the hype around predictive analytics. In his article, he quotes Constellation Research analyst Holger Mueller saying, “It all comes down to whether...
When hiring data scientists, people tend to focus primarily on technical qualifications. It’s hard to find candidates who have the right mix of computational and statistical skills. But what’s even harder is finding people who have those...
New Study Reveals Potential for Increased Investment in Predictive Analytics Technology Lattice Engines today unveiled new data from a study entitled, “The Predictive Journey: 2015 Survey on Predictive Marketing Strategies,” which found that while 86% of executives...
