The problem of monetizing Big Data, or improving its usefulness in decision-making, stands out in every forward-looking organization today. To solve it, as everyone knows by now, it is not enough to store or manage it. We must analyze. Hence, the term—what else? —“Big Data Analytics” (BDA). Yet in spite of the overwhelming need for BDA, without which Big Data is just more data, “Computer Science-IT Data Science” (CSIT DS) focuses the great majority of its effort on data storage and management. Most of its work could more properly be described as Big Data Management (BDM). BDA is
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