Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data

 The problem of monetizing Big Data, or improving its usefulness in decision-making, stands out in every forward-looking organization today. To solve it, as everyone knows by now, it is not enough to store or manage it. We must analyze.  Hence, the term—what else? —“Big Data Analytics” (BDA). Yet in spite of the overwhelming need for