By: Sam Koslowsky, Senior Analytic Consultant, Harte Hanks
You’re finally upgrading to a top of the line smartphone. It has the features you desire, and you’re ready to pay for it. “Wait a minute,” the sales associate states. “You might want to consider an extended warranty. Good idea, you agree. “And, of course, there are those new designer phone holsters you may also want to add.” Good idea, you again approve. “And, of course, there’s the new powerful car charger you have to have.” Ok, you say. I think that makes a lot of sense. These typical everyday shopping experiences can provide the marketer with essential information. They
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