Originally published in Analytics Magazine, July 19, 2023. Business leaders need more machine learning acumen to properly translate business objectives into the requirements for a predictive model. Without this, pitfalls abound. In this article, we show why one client’s deployed lead-scoring model is potentially worthless for improving sales team efforts and how the difference between targeting marketing and targeting sales is rarely understood. Free audiobook offer: Pre-order Eric Siegel’s new book The AI Playbook as a hardcover or e-book and receive a free, advanced copy of the audiobook now – details here. With the current hype around artificial intelligence (AI), there is
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