Every business has a treasure trove of data, from customer and transaction information to manufacturing and shipping statistics. The key is figuring out how to use past data to better the business’ future. One strategy is for companies to use predictive analytics. This involves combing through past information to derive models and analyses that help
The shift from pay-for-service to pay-for-performance in healthcare means that healthcare organizations and providers must approach care delivery in a different way, moving from diagnostic care to preventive medicine. Part of the challenge of adopting a forward-looking...
How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...
It’s getting difficult to pick up a business magazine, attend a conference or even walk through an airport terminal without encountering the topics of Big Data and analytics. Everyone from IT companies to phone carriers seems to...
A week after November’s United States presidential election and Nate Silver was everywhere. Already an established member of the American political commentariat via his blog FiveThirtyEight.com, Silver’s name went into the stratosphere after he correctly predicted the...
At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago, CMO Lisa Agona...
Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who makes machine learning understandable and captivating. He is the founder of the Predictive Analytics World and Deep Learning World conference series, which have served...
