We ask five industry experts including heads of marketing and big data analytics to share their tips on how to get your team and organisation behind data analytics For the few stragglers who haven’t managed to be swept up in the data revolution, industry research and results point to data-driven marketing being THE way forward
C-suite executives are at once enamored and afraid of big data. The notion of information created moment-to-moment and with every action of a company hints at massive analytics opportunity, but it can seem simultaneously overwhelming. Increasingly, IT...
Hewlett-Packard (HP) knows there are two sides to every coin. The company has achieved new power by predicting employee behavior, a profitable practice that may raise eyebrows among some of its staff. HP tags its more than...
CIOs must encourage data scientists to solve real business problems, not just play with data. As more organizations hire data scientists–especially for predictive analytics projects–IT leaders are discovering that managing people who can turn data into ideas...
This is my final article for this year. It’s hard to imagine that it’s almost 2014, and yet I can’t tell you how many times I’ve found myself in the following situation: I meet someone at a...
See also the very-similarly entitled prior article the Predictive Analytics Times executive editor Eric Siegel, “The Greatest Power of Big Data: Predictive Analytics.“ There’s hardly an article, news story, webinar, or whitepaper these days that talks about...
A survey of North American insurance professionals reveals widespread use of predictive analytics in the property/casualty insurance industry, with as many as 82 percent responding that they use predictive modeling in one or more lines. Earnix, a...
The Obama campaign’s Daniel Porter will be presenting on his work with uplift modeling at PAW San Francisco (March 2014) and PAW Chicago (June 2014). Watch the interview with the Obama campaign’s Daniel Porter. How uplift modeling...
As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex. While there is no “Businesses Are From Mars, Customers Are From Venus” book to simplify everything,...
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