Everyone is running around talking about big data nowadays – and yes, our databases are immense. A gigabyte used to sound like a lot. Today, we talk about terabytes without blinking. But big data didn’t grow up overnight, just as that high school graduate didn’t suddenly wake up as a teenager with an iPhone and
Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent...
We’re all aware of what happened with the “data” stored at Ashley Madison, data that was supposed to be private and protected. This of course is not the first – nor will it be the last –...
Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships? Use Code PATIMES15 for 15% off a two day pass or combo pass. (Excludes workshops...
In 15 years of experience, I have seen countless predictive models—but very few useful ones. Most take too long to build, and then sit unused on the shelf. The model becomes a memory, and a bad one...
“We’re watching you.” This was the warning that the Chicago Police Department gave to more than 400 people on its “Heat List.” The list, an attempt to identify the people most likely to commit violent crime in...
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