In anticipation of his upcoming conference presentation, Establishing Value: The “Making Impact Through Analytics” Framework, at Predictive Analytics World Boston, Sept 27-Oct 1, 2015, we asked Bin Mu, Vice President, Business Analytics at MetLife, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We use predict analytics to power the business functions across insurance operation. For example, when it comes to Channel, we use marketing mix, channel optimization to drive volume; for Acquisition, we have propensity models to uplift response, retention and cross-sell; for underwriting, we
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