Predictive analytics holds a lot of promise for the modern sales and marketing organization. Smart companies are investing in the power of Big Data to pinpoint the most profitable prospects. But it also raises tricky questions and creates new challenges. The technology that enables us to glean unprecedented insights from data is advancing at a
The work of interpreting data to help decision-makers goes back some 5,000 years to the bureaucrats and businessmen of ancient Sumer. But dealing with the astronomical size and complexity of modern data sets requires a new,...
Editor’s note: This article compares measures for model performance. Note that “accuracy” is a specific such measure, but that this article uses the word “accuracy” to generically refer to measures in general. In data mining, data scientists...
You’ll find much banter in the data science ecosystem these days about all the skill-sets required to effectively function as a data scientist. Some have gone so far as to label the perfect melange of experience and...
How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...
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