PayPal is using advanced predictive data analysis to help protect its users from fraud and preserve the service’s brand. Constant evolution is the key to PayPal’s success. Scam artists continually find new ways to defraud unsuspecting people, and PayPal is fighting back with predictive data analysis. By now most people are familiar with some variant
The value of data is measured by what you do with it, and organizations are relying on data scientists to extract that value. I recently conducted a survey of data professionals to better understand what it means...
In the past decade, Big Data solutions have become the most impactful breakthrough in the data science industry. There has never been a better time to pursue a data career to help organizations wade through the Big...
Too many big data initiatives fail because companies, top to bottom, aren’t committed to the truth in analytics. Let me explain. In January 2015, the Economist Intelligence Unit (EIU) and Teradata (full disclosure: also my employer) released...
Predictive analytics lets organizations look ahead in an effort to optimize business strategies. But there has to be a purpose to the analytics efforts, and a solid plan behind them. From recommending additional purchases based on the...
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