Machine Learning Times
Machine Learning Times
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BizML: Bridging the Gap Between Data Science and Business
  Eric Siegel, author of The AI Playbook, was...
The AI Hype Cycle Is Distracting Companies
 Originally published in Harvard Business Review. Machine learning has...
HR Analytics: Measuring Acquisition, Retention & Satisfaction
 Your firm is growing rapidly, and to maintain pace,...
To Avoid Wasting Money on Artificial Intelligence, Business Leaders Need More AI Acumen
 Originally published in Analytics Magazine, July 19, 2023. Business...
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8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Mario Vinasco at Facebook

 In anticipation of his upcoming conference presentation, Advanced Experimentation in Social Networks at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Mario Vinasco, Marketing Analytics Data Scientist at Facebook, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A:  We use predictive models for several different purposes mainly in the context of advertising campaigns and sentiment measurement. To identify lookalikes: these models take demographics and behaviors and identify users with similar characteristics. To partition the social graph into clusters of connected users

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