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2 months ago
Meta Plans AI-Powered Chatbots to Boost Social Media Numbers

Originally published in Ars Technica, Aug 1, 2023.  

Amid competition from TikTok, Meta looks to the next frontier of user engagement.

Meta is reportedly developing a range of AI-powered chatbots with different personalities, a move aimed at increasing user engagement on social platforms such as Facebook and Instagram, according to the Financial Times and The Verge. The chatbots, called “personas” by Meta staff, will mimic human-like conversations and might take on various character forms, such as Abraham Lincoln or a surfer-like travel adviser.

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