Are we really at a new stage of so-called industrial development much like how the car replaced the horse and buggy as the main mode of consumer transportation? This would appear to be the case by some thought leaders and practitioner leaders that reinforcement learning (RL) will and should replace traditional prediction analytics as the mode of targeting. With my many years as a data science practitioner (30 years+), I have been trained in the discipline of measurement in evaluating what works vs. what does not work. In assessing the value of predictive models, the goal was to
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