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Prediction Isn’t Just About Stocks. Predictive Persuasion

Prediction isn’t just for the stock market. Trading is just one of many ways to cash in on quantitative foresight. For mass marketing – and even presidential campaigns – it’s another story. In those areas, putting odds on the future generates a different kind of power: the power to influence and persuade people – the power to...

The Greatest Power of Big Data: Predictive Analytics

Every day’s a struggle. I’ve faced some tough challenges such as which surgery to get, how to invest for my business and even how to deal with identify theft. With so much stuff coming at me from...

It is a Mistake to… Focus on Training Results

(Part 2 of 11 of the Top 10 Data Mining Mistakes, drawn largely from Chapter 20 of the Handbook of Statistical Analysis and Data Mining Applications)...

7 Ways Predictive Analytics Helps Retailers Manage Suppliers

One of the most challenging aspects of the retail process is the collaboration between retailers and their suppliers or vendors. No matter how prepared a retailer can be they are still dependant on the vendor to provide...

Why Don’t We Talk about Deployment?

The Cross Industry Standard Process for Data Mining (CRISP-DM) is the leading published methodology for Data Mining (DM), and by extension, Predictive Analytics (PA). I use it routinely as I lead PA projects and when I...

Understanding Predictive Analytics: A Spotlight Q&A with Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

This BeyeNETWORK spotlight features Ron Powell's interview with Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die...

Predictive Analytics: “Freakonomics” Meets Big Data

While writing my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a certain well-known book strongly influenced me to make the science accessible, relevant, and even entertaining: Freakonomics: A...

5 Reasons to Not Care About Predictive Analytics

Technology: complex and alienating, or promising and fascinating?...

Yet Another Big Data Article

It's like an irritating fly buzzing around your head – "Big Data". Do I have to hear the term one more time? As a Data Scientist who interacts with hard data problems on a daily basis, the...

Predictive Analytics Helps Solve Retail Allocation Challenges

We’ve already discussed why predictive analytics works so well in the retail industry. In order to illustrate a more pragmatic example of the kind of complex challenges predictive analytics technology helps retailer solve, we look at...

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