Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and demographics. Now, predictive analytics tools are finally putting these customer profiles to use. Predictive analytics tools give merchants
We have the cloud, we have big data, we have social networks and we have mobile computing. The sum total is more than the parts; it’s amounting to a big data cloud that is surrounding and defining...
The shift from pay-for-service to pay-for-performance in healthcare means that healthcare organizations and providers must approach care delivery in a different way, moving from diagnostic care to preventive medicine. Part of the challenge of adopting a forward-looking...
How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...
It’s getting difficult to pick up a business magazine, attend a conference or even walk through an airport terminal without encountering the topics of Big Data and analytics. Everyone from IT companies to phone carriers seems to...
Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains how the Obama 2012 Campaign used persuasion modeling to influence voters. (more…)
Make these mistakes and you won’t need an algorithm to predict the outcome Whether you’re new to predictive analytics or have a few projects under your belt, it’s all too easy to make gaffes. “The vast majority...
Earlier I showed how Ford is driving in the right direction with big data, but basically the entire automotive industry should take advantage of the benefits of big data. Especially the automotive industry, where there are many...
NBA Moneyball: The Celtics have hired a 23-year-old stats wunderkind to advise coach Brad Stevens By: Kelly Dwyer, Editor, Ball Don’t Lie Originally published at Yahoo! Boston Celtics general manager Danny Ainge made a calculated gamble in...
Ari Kaplan is a leading figure in the Major Leagues for revolutionizing and modernizing player assessment. In this episode of Forrester TechnoPolitics, Mike Gualtieri asks Ari how Big Data will effect the game. (more…)
